The Keep It In Cobb campaign was launched in February 2011 by a group of Cobb County business owners and citizens. The concept was initiated by Cobb Commissioner JoAnn Birrell during her election campaign in 2010.

Keep It In Cobb’s mission is to support locally owned businesses in Cobb, to maintain our unique community character, provide continuing opportunities for entrepreneurs, build community economic strength.

Our three focus areas are:

• Informing citizens of the values provided by community-based businesses and their importance to the local economy, culture and social fabric.
• Group branding, promotion and advertising to elevate the collective profile of our community-based businesses and bring to them some of the advantages chains enjoy.
• Creating strong relationships with local government and the media to inform local decision-making and give a voice to the local business community.